A Slice of the American Experience.
To commemorate the Cheesecake Factory for all of its American glory, the first location will appeal to become a National Historic Landmark.
The Cheesecake Factory will begin the buildup for their landmark appeal by releasing a video that commemorates their place in American pop-culture.
We make pop culture sound delectable
To further cement their recognition in the American eye, Cheesecake will work with American museums to create an exhibition of their unqiue interior.
As a final motivational push, Cheesecake puts up OOH posters and billboards illustrating what makes them so iconic.
Cheesecake sends in their appeal to the NHL program and launches a landing site for customers to show support.
Cheesecake sends PR packages to celebrities who have shown enthusiasm and support for the restaurant. This merch will also be available to purchase.
Thank you for the idea, Drake.
