The Beauty of Play

Polly Pocket brands themselves as the newest, truest anti-aging products for kids and tweens! The fail-proof routine? Replace your exfoliant with enrichment and savor the true beauty of childhood: fun and play.

To stir some buzz, Polly Pocket sends popular beauty TikTokers the ultimate youth-saving PR package. Polly’s true motive is revealed once the package is opened!

After Polly Pocket declares the new definition of anti-aging, OOH posters and billboards will be produced to help spread the word.

Polly Pocket offers an alternative to cosmetic stores: a Polly Pop-Up that offers toy compacts, photo-ops, and staff that will match you to your perfect polly.

While makeup runs out, imagination never does! Polly Pocket encourages the public to make their own Polly worlds out of their old makeup compacts and share their designs on social.

Art Director: Zoe Bendoff

Co-Copywriter: Erin Kiernan

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